As a PACK & SEND franchisee you benefit from the expertise and combined marketing budget strength of a larger organisation from Day 1 which includes a wide range of promotional activity and support.
From our centrally managed, brand focussed, digital and print advertising, email campaigns and social media channels through to the advice and resources available to help you run your own local marketing initiatives, the PACK & SEND marketing team and our talented supplier network are as focussed on promoting your business as you are.
Whilst our investment in website management and search engine optimisation (SEO) ensures that we get strong search results for the PACK & SEND website for many key terms, we supplement this with highly efficient sponsored search (pay per click) campaigns at both national and local level.
We build and maintain a bespoke page for all our franchisees on our website dedicated to promoting your business and support this with local listings on the major search platforms such as Google and Bing, a local Facebook page and registrations for customer reviews on sites such as Trustpilot.
These highly effective and measurable campaigns ensure that both central and franchisee budgets are used efficiently and also support the delivery of the PACK & SEND Year 1 Trackable Brand Lead Guarantee .
A strategy of securing regular and consistent visibility in our advertising is designed to build brand awareness and drive estimate enquiries to our service centres. This is supplemented by a strong vertical market or regional media to maximise visibility with key audiences such as the predominantly international tourist readership of Discover Britain.
Wherever possible, our print adverts provide multiple routes to respond such as phone or email details and custom digital QR codes to allow measurement of campaign effectiveness and budget efficiency.
Our email marketing programmes encompass both mailings to our own registered user audience, which includes ring-fenced management of each franchisee’s customer base, and partner-led campaigns through our wider media relationships such as a regular e.shot to the Antiques Trade Gazette digital user base.
Our inhouse campaigns feature a mixture of seasonal, trade and local content to ensure the PACK & SEND brand is kept front of mind with our customer base and registered followers as well as target key business events such as the student autumn return to campus or marketing initiatives such as new service launches. Join our mailing distribution now to see the marketing support that your PACK & SEND franchise would be benefitting from.
Through the means of social media PACK & SEND can reach a wide and diverse audience. Having 5 profiles that post daily ensures that we are optimising our brand exposure on these platforms.
Each PACK & SEND service centre gets its own bespoke Facebook and Pinterest page, these are managed by the PACK & SEND marketing team and can be used to share updates with customers about things going on in each individual service centre.
On Instagram, we also run affiliate marketing campaigns with different brands. This campaign allows us to use their Instagram page as a platform to further increase our brand awareness into important markets for PACK & SEND.