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Survey Reveals Consumer Regifting Habits Ahead of Christmas

Thursday, 15 December 2022

With Christmas around the corner, there is considerable pressure to buy presents for loved ones, and amidst the cost-of-living crisis, this may be a stretch for some. Holidaymakers could therefore be tempted to partake in “regifting” this year – the act of receiving a gift and then giving it to someone else.

Our latest survey investigated the trends in people’s regifting habits, highlighting a large proportion of us repurpose our presents.

In fact, a shocking 89 percent of respondents reported they had regifted a present before. Of those that did, the most common recipients were siblings or friends (both 39%). 38 percent of respondents had regifted a present to their partner and 34 percent to a co-worker – perhaps regifting is the cause of some questionable Secret Santa presents!

The most commonly regifted items are drink products, as 39 percent of respondents said they had regifted items like alcohol or sets of tea or coffee in the past. Beauty products such as perfume and make-up were also popular regifts with 35 percent of respondents having regifted these, closely followed by food (34%) and toiletries (27%).

Most common items to regift

26 percent of respondents had regifted electronic devices in the past, yet the typically higher price-point of these items makes them a surprising choice to hand over. This highlights one of the most top reasons for regifting: gift-givers believing the next recipient would appreciate the item more (36%).

The economic advantages of regifting appears to be a big draw as around a third (30%) of respondents declared they regift because it’s cheaper than buying something new. However, the most common reasons for regifting are convenience (38%) and that it’s good for the environment (37%).

Interestingly, one in 10 (10%) admitted they’ve regifted a present to someone because they don’t like them enough to buy something new. At least it’s better than not getting them anything!

Over two-thirds of respondents (72%) admitted they plan on regifting items this year. And the survey revealed over half of respondents (53%) are more likely to regift this year than in the past as a direct result of the cost-of-living crisis.

If you decide to regift this year, there are some key things to consider for discreetness:

  • Avoid regifting within the same circle – friends with good memories might recognise a present from a previous Christmas. In the worst-case scenario, you risk giving them a present they gave you!
  • Only regift a present if it’s in perfect condition – giving someone a used or broken present is a step too far, and they’re likely to realise.
  • Keep the recipient in mind – regifting is much more acceptable if the recipient will appreciate the gift.
  • Elevate the presentation – repackage items well and wrap them neatly, to give the appearance of being brand new.

Lastly, with postal strikes happening in the lead-up to Christmas, a staggering 90 percent of respondents reported they are concerned about delays when sending presents in the post. To ensure gifts arrive in time for the big day, make sure to check the last posting dates and arrange secure delivery. Our comprehensive packing and delivery service is an ideal choice for all your needs at this time of year, including sending fragile and large parcels.


PACK & SEND distributed a survey through our registered marketing database and shared it on our social media channels, securing responses from 1557 people.


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