ABOUT US


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You are here: About Us
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Mike Ryan Chief Executive Mike has 25 years experience within the retail and leisure markets, gained in marketing, buying, and general management. He has been involved in both publicly listed and private equity backed businesses, and has proven experience of building business value through the leadership of people and developing propositions based on customer understanding. As Chief Executive, he led the direct selling business Betterware International Ltd through to its recent sale to Vision Capital. Previously he served on the Boards of First Choice Holidays Plc, Thorn Plc, and BrightReasons Restaurants before which he held senior management roles within the Boots Group and Thorn EMI. |
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Mr Martyn Grealey Director Martyn has 30 years experience within the leisure market, gained in marketing, operations, and general management. The majority of his career has been with Allied Domeqc Plc and he served on the boards of a number of their operating businesses in marketing, operations, and general management positions. He has significant experience of the national rollouts in the bars, restaurant, hotel, and fitness sectors. Most recently he was CEO of Crown Sports Plc where he led a successful turnaround of the business and its sale to LA Fitness. |
![]() | Mr Jerry Bernstein Non Executive Director Jerry is an experienced leisure operator having spent the majority of his career at Allied Domeqc. He has particular experience of franchising having been involved as General Manager with the Baskin Robbins and Dunkin Donuts brands for Allied and in particular the adaptation and introduction of the US business into the UK market. He also served on the boards of Whitbread Pubs Division and Allied Domecq as Retail Operations Director. He currently runs a successful HR outsourcing business and acts as a coach and mentor to middle to senior managers within large corporations. |
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Chris Storr Non Executive Director Chris is an experienced Finance Director with extensive experience in managing change across a broad portfolio of business functions within multi-site leisure / retail / hospitality sectors and having operated for many years at operational and investor Board level in both plc and Private Equity environments. Chris has served on the boards of LA Fitness Plc, MegaBowl Ltd, and Pontins Holidays as Group Finance Director, before which he held senior finance positions within CentreParks and the Courtaulds Group |
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Mr Tony Fowles General Manager Tony is an experienced operator and marketer who is joining the business in the key role of General Manager. He has joined the business from Safestore Plc where he was Regional Operations Manager, and prior to that was a Regional Sales Manager with LA fitness. He has significant sales, operations, and marketing experience in the leisure and retail markets and has a proven track record of improving performance in multi site operations through driving sales and customer service programmes. Tony is responsible for all areas of store operations, training, and store marketing. |
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Mr Paul Jago Head of Franchise Development Paul has over 35 years experience of HR within the UK and Europe. He served on the board of Sainsbury's SaverCentre as HR Director before establishing Paul Jago Associates which he built to become the largest specialist executive recruitment firm in the retail middle to senior management market. Having sold that business he now lives in Switzerland and runs his own business in recruitment services, coaching and mentoring. He has a pan European client base and is particularly involved in the emerging Eastern European markets. |
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Mr Graeme Rhodes
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